This is not a new statement but one that endures. How your message is delivered and with what medium is crucial.
Is your sales literature of low cost and looks the same? All the time we should be looking to enhance standard print presentations that reflect the company’s intended market position by using different and striking papers and cards and by adding value with print finishing techniques. Hot foil stamping techniques greatly add to the quality of the message and to the credibility of the company. Subtle use of foil blocking really elevates the presentation.
The medium is part of the message, enhances the message and delivers the message first.
Infographics has spent the last 30 years researching, testing and promoting the striking effects possible. Tangible printed products when enhanced with foil stamping and embossing will deliver the message far better than the pdf you recently received!
Fill in the contacts page to appreciate what is possible and ask for a sample pack. You will be impressed