Hot Foil Trade Work and registration

by gold on April 21, 2013

Registration for trade work and the pitfalls for foilers.

Colour bar misalignment, actually supplied like this

Cling wrap affecting gripper and side lay and unstable stacking of one pallet on another

Print Production

Hot Foil stamping and embossing are carried out after printing.  So lets take a typical scenario.

A four colour job is printed onto an uncoated offset sheet 300 gsm. A large solid is printed over most of the sheet.  The sheet is fed into the press and pushed or pulled to the side lay where the grippers grab the sheet and take it through the press. Four colours or more are then laid down in perfect registration with each other and the sheet is delivered at the other end.

When the stack is full the pile is removed and set aside for drying and later finishing.

This printed material then finds its way to the trade foil stamper probably two, maybe more, days later.

The trade foiler  unwraps the print and loads the sheet into the foil stamping press hoping to use the same gripper and side lay and then register the foiled image with the printing.

In fact there are registration issues and the foil does not register with the print. Here are the possible reasons why:

1  The gripper and side lays are not marked on the sheet so the foiler has to call the printing company.

2  The printing is moving on the sheet. The colours register together but the image is changing position on the sheet. The side lay may not be working and the sheet maybe bouncing out of the grippers.  This is obvious by the colour bars or side lay marks not falling in a straight line down the sheet on delivery.

3  An uncoated sheet with a large ink solid will expand or contract as it dries or with changes in atmospheric humidity.

4  The stock was cut down but the gripper was not pushed up against the back stop or the pile was not jogged up resulting in uneven cuts

5  The clamp on the guillotine was too light resulting in an angled cut so the registration comes in and out with each batch cut.

6  The pallet was not secured with straps or protected with cling wrap and the straps bite into the stock on the gripper and side lay.

7  Cling wrap only was used and wrapped tightly causing the sheet edges to bend up or down making pick up and feed on the foiling press difficult.

Studio

8  The image for the foil has not been “trapped” in the studio so there is no choke meaning the registration is hairline and a slight movement will expose white areas or the underlying colour.

9 The foiled image was “reversed out” of the background leaving a very tight area on which to place the foiled image. Better to let the foiling fall on top and set the image to “overprint” , then if there is a slight movement in the sheet it will never be noticeable.

Please heed these points for the trade foiler

 

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Infographics is the leading hot foil stamping and embossing specialist in Wales offering

a trade service to other printers from A5 to B2 sheet size.

Brand Strength

Many multinational companies use hot foil stamping techniques to enhance their brand strength and credibility from L’oreal to Lacoste and Twinings tea to whisky companies. This process is also referred to as gold stamping, foil printing, hot foil, foil blocking and foil embossing, however, the impact and impression is always the same: upmarket conferring brand strength and credibility.

Attracting Attention

Hot foil printing and embossing elevate the printed stationery to attract the customer’s attention ahead of other competing brands and products. It can therefore deliver the message ahead of the competition. Visually it is very striking.

Embossing

is also a very useful subtle technique that brings life to the page making images “leap” of the surface. Also known as print embossing and blind embossing when the embossing stands alone on the cover.

Infographics has produced a small guideline booklet explaining how to design images for success and maximum impact and avoid presentations where embossing does not have the impact required.

Security Foiling

The effect of hot foil stamping, foil printing and embossing, is taken many steps further when the two processes are combined and light diffraction and refraction foils are introduced in combination with “micro etched” images. These effects are ideal to improve the security aspects of printed documents in areas such as sales vouchers and award certificates and also to authenticate sold products.

Infographics can offer foil solutions for security foiling in an economical way.

Areas of Application

The fields of application are many and growing from business forms such as letterheads, compliment slips and superior quality stationery, to folders and annual report and account covers. The packaging industry has been taking advantage of foil printing and embossing for many years attracting attention on store shelves and increasingly magazine covers for special additions. Book jacket covers almost always use these techniques to stand out on the book shelves. In a market place where the customers attention span is shortening, hot foil stamping and embossing is becoming increasingly important to attract attention first and for this reason our positioning statement is

Attracting Customers

Infographics hot foil stamping and embossing.

“Infographics hot foil” is part of the “creative graphical communication” approach to everything we do

 

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