Infographics is the leading hot foil stamping and embossing specialist in Wales offering
a trade service to other printers from A5 to B2 sheet size.
Many multinational companies use hot foil stamping techniques to enhance their brand strength and credibility from L’oreal to Lacoste and Twinings tea to whisky companies. This process is also referred to as gold stamping, foil printing, hot foil, foil blocking and foil embossing, however, the impact and impression is always the same: upmarket conferring brand strength and credibility.
Hot foil printing and embossing elevate the printed stationery to attract the customer’s attention ahead of other competing brands and products. It can therefore deliver the message ahead of the competition. Visually it is very striking.
is also a very useful subtle technique that brings life to the page making images “leap” of the surface. Also known as print embossing and blind embossing when the embossing stands alone on the cover.
Infographics has produced a small guideline booklet explaining how to design images for success and maximum impact and avoid presentations where embossing does not have the impact required.
The effect of hot foil stamping, foil printing and embossing, is taken many steps further when the two processes are combined and light diffraction and refraction foils are introduced in combination with “micro etched” images. These effects are ideal to improve the security aspects of printed documents in areas such as sales vouchers and award certificates and also to authenticate sold products.
Infographics can offer foil solutions for security foiling in an economical way.
Areas of Application
The fields of application are many and growing from business forms such as letterheads, compliment slips and superior quality stationery, to folders and annual report and account covers. The packaging industry has been taking advantage of foil printing and embossing for many years attracting attention on store shelves and increasingly magazine covers for special additions. Book jacket covers almost always use these techniques to stand out on the book shelves. In a market place where the customers attention span is shortening, hot foil stamping and embossing is becoming increasingly important to attract attention first and for this reason our positioning statement is
Infographics hot foil stamping and embossing.
“Infographics hot foil” is part of the “creative graphical communication” approach to everything we do